1 Digitized by Google Original from UNIVERSITY OF MICHIGAN 2 PROPAGANDA TECHNIQUE IN WORLD WAR who wrote in French on certain aspects of. Propaganda Technique in World War I deals primarily with problems of of a comprehensive theory of propaganda adds another dimension to Lasswell’s study. , , English, Book edition: Propaganda technique in the World War / by Harold D. Lasswell. With a new introd. for the Garland ed. by Harold D. Lasswell.

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It is food and drink and smokes and sleep and warmth and shelter and creature comforts that bulk largest at proppaganda front. Beaten to death with rifles or sticks. Here is the despatch: There is a certain technical advantage in varying the form of the atrocity account. In order to illustrate the unity peopaganda the Empire, a number of profusely illustrated volumes were put out, showing the history of British beneficence and the degree of Empire co-operation at the front.

It was of some advantage to the war party in Britain to have such a statement as the following, from the Bishop of Hereford: The elements of the extreme right in France cherished the myth of a pure Gallic race, and La Croix, in its issue for August 15th,found that the heroic exertions of war are the ancient 61 an of the Gauls, the Romans and the French resurging within us.

The French had a perfect right to shoot them! The military people at home may announce the destruction of public buildings in the occupied zone, much to the consternation of the diplomatic representa- 1 H. He scans the horizon for new material as the War evolves, as did the Germans when they scrutinized the cap- tured Belgium archives for material, which might incriminate the Entente, and broadcasted everything which seemed to do so.



Propaganda Technique in the World War

The Allies had lasssell declared a war for the liberation of oppressed peoples, by which they understood at first no more than Belgium and Alsace and Lorraine. Urbain Gohier published La race a parli at Paris in The opposinjyratjk njs nearly always demonstrably overbearing and contemptuous. If the military people publish the same pamphlet that the diplomatic service publishes, and distribute it through the military attaches abroad when the diplomatic attaches have already doled it out, no good purpose can be served.

This section of opinion in Ger- many gorged itself upon visions of a humiliated Britaini shorn of her fleet, and upon dreams of a partitioned France I and Russia. This is plausible to the public because people were everywhere warned during the war to beware the lassell fumes of enemy propaganda.

It is the business of the propa- gandist to amplify and repeat the call.

Cleave to the good and punish the bad. Hence, perhaps, the popularity and ubiquity of such stories.

The Germans must be purged from the left bank of the Rhine. Our chief competitor both in Europe and outside it will be unable to trade, and at the conclusion of the War the unmistakable antagonism which German aggression is lasawell arousing will help us to keep the trade and shipping we will win from her.

Propaganda Technique in the World War – Harold Dwight Lasswell – Google Books

Adding this to the 50, square kilometers and the eleven million people demanded in the West, it appears that the German industrial and agrarian organizations were committed to the incorporation ofsquare kilometers and sixteen million non-Germans into the Imperial juris- diction. At last the G. The procedure in this investigation has been to stick close to common-sense analysis. A war that will merely beat Germany a little and restore the hateful tension of the last forty years is not worth waging.


Had not this Frenchman once been taught the importance of weighing evidence? Her lamp is taken away at io p. He organized the French propaganda against the Germans, and his beautiful and highly idiomatic German was buttressed by a complete knowledge of local allusions.

He deplored certain unfortunate coincidences.

The hour has come to put aside and to veil with crape the scores of the men who have crystallized in so unmis- takeable a manner the spirit of the modem Huns. Leif Jones, who pointed to suspicious circumstances. Louis Renault, of the Institute. It was equally safe for the Allies to declare that it could only have occurred to a German Hun to organize a campaign of systematic destruction of machinery, warehouses, bridges and railroads in a region from which they were retreating.

Women and children are recorded in parallel columns, and the number of cases relating to each item is recorded. By propaganda is not meant the control of mental states by changing such objective conditions as the supply of cigarettes or the chemical com- position of food. In the United States, John Dewey unintentionally worls great service to those who were drum- ming up sentiment against Germany by ringing the changes on certain aspects of German philosophy in his techniique on German Philosophy and Politics New York,which had a new vogue when America went to War.