By Kenneth C. Laudon, Carol Guercio Traver E-commerce business. technology. society provides readers with a deep dive into the. For the undergraduate and graduate e-commerce course in any business discipline. Kenneth C. Laudon, Carol Guercio Traver. Pearson, – Electronic. The book emphasizes the three major driving forces behind E-commerce: technology change, business Kenneth C. Laudon, Carol Guercio Traver.

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Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook kenneeth thought-provoking content and relevant references to teach readers about how e-commerce is shifting the global economy.

E-commerce 2018, 14th Edition

The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. Additionally, a new careers section has been added to the end of each chapter to help readers prepare for corporate, working life. Add to Cart E-commerce Subscription14th Edition.


E-commerce14th Edition. Description For courses in e-commerce. An in-depth look into the evolving field of e-commerce E-commerce Introduction to Anv 1. The Revolution is Just Beginning 2.

Technology Infrastructure for E-commerce 3.

E-commerce: Business, Technology, Society – Kenneth C. Laudon, Carol Guercio Traver – Google Books

The Internet, Web, and Mobile Platform 4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps 5.

Business Concepts and Social Ideas 6. E-commerce Marketing and Advertising Concepts 7.

E-commerce , 14th Edition

Social, Mobile, and Local Marketing 8. E-commerce in Action 9.

Online Retail and Services Online Content and Media Social Networks, Auctions, and Portals Supply Chain Management and Collaborative Commerce.