have The Cluetrain Manifesto, one of the first books written as sequel to a Web site. watching Italian potters with doorway-wide shoulders spin clay into forms . The Cluetrain Manifesto is a work of business literature collaboratively authored by Rick Levine .. Dansk · Deutsch · Español · Français · Italiano · Português. sintesi di “ecologia di Internet” il seguito del celebre Cluetrain Manifesto. Quindici Da due degli autori del Cluetrain,Doc Searls and David Weinberger .. Edizione Italiana a cura di Martina Dal Negro e Patrizia Grandicelli.

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We want to talk to you. A metaphysical construct called “The Company” is the only thing standing between the two. Companies make a religion of security, but this is largely a red herring. Companies that don’t realize their markets are now networked person-to-person, getting smarter as a result and deeply joined in conversation are missing their best opportunity.

The Cluetrain Manifesto – Wikipedia

Markets do not want to talk to flacks and hucksters. So instead, here are some random thoughts We have grown old together on the Internet. We all love our shiny apps, even when they’re sealed as tight as a Moon base.

We make these messages our own. Every link by a person with something to say is an act of generosity and selflessness, bidding our readers leave italizno page to see how the world looks to someone else. The End of Business as Usual clietrain We want you to pay attention.

Thus does this First Commandment lay open the Internet to every idea, application, business, quest, vice, and whatever. The community of discourse is the market. The photograph at the top of the armadillo and the bike was posted at Flickr by e. We argue with it. From Wikipedia, the free encyclopedia. About Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to manifesfo what most businesses and much of italiwno media were getting wrong about the Web.


We will not settle for the 4-color brochure, for web sites chock-a-block with eye candy but lacking any substance.

These New Clues come from two of the authors of that manifesto, and of the book that followed. Connect us all and we are more crazily amazing than Jennifer Lawrence.

For lives and ideas, completion is death. Views Read Edit View history.

Ebooks In Italiano Free Download The Cluetrain Manifesto 10th Anniversary Edition Pdf Pdb Chm

But the glory of the Internet is that it lets us connect as diverse and distinct individuals. Fifteen years ago, four of us got together and posted The Cluetrain Manifesto which tried to explain what most businesses and much of the media were getting wrong about the Web. This is an Open Source document. The Cluetrain Manifesto 10 Manofesto Later”.

And then we need to honor the sound we make when any of us bravely pulls away from them. As markets, as workers, both of us are sick to death of getting our information manicesto remote control.

Companies need to realize their markets are often laughing. Quit fracking our lives to extract data that’s none of your business and that your machines misinterpret. Cuetrain attempting to “position” themselves need to take a position.

The Internet is not a thing any more than gravity is a thing. Your corporate strategy makes no sense. Rather, it requires big values, a little humility, straight talk, and a genuine point of view.

We know they’re coming down. To make it as easy as possible to share, use, and re-use the clues, we have put all the text on this page into itallano public domain via a Creative Commons 0 license.


Wherever the conversation is happening, no one owes you a response, no matter manifesro reasonable your argument or how winning your smile. Hatred is present on the Net because it’s present in the world, but the Net makes it easier to express and to hear.

Thanks to the web, markets are becoming better informed, smarter, and more demanding cluetraun qualities missing from manofesto business organizations. Most are protecting less against competitors than against their own market and workforce.

The ninety-five theses as initially posted to the web received positive reviews in mainstream publications such as the San Jose Mercury News [4] and the Wall Street Journal. The Internet’s streets are already crowded with licensed drivers. Optimizing the Internet for one purpose de-optimizes it for all itliano. We have better things to do than worry about whether you’ll change in time to get our business. That’s why the Almighty manifestoo given us asses: Please stop dressing up ads as news in the hope we’ll miss the little disclaimer hanging off their underwear.

People recognize each other as such from the sound of this voice. A reading of the ’95 theses’ can lead to a number of divisions or aggregations, it is possible manifeato make a somewhat arbitrary split of the listed theses as a basis for understanding the content of the printed publication and a simplified structural view of the main suppositions of the authors.

With a probability approaching absolute certainty, we are going to be sorry we didn’t do more to keep data out of the hands of our governments and corporate overlords. There is great content on the Internet.