I must say, Buy-ology saved me from finding harder in business section at bookstores. After Martin Lindstrom’s visit in the Philippines for his talk, I immediately. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study. now. With the support of 20 leading scientists, Martin. Lindstrom and his global team has spent four years researching what Lindstrom calls our ‘buyology’.

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How much do we know about why we buy? Finally, there is, as yet, still much to discover about the science behind why we buy — and neuroscience is leading the way.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

Please try again later. I believe this commerical to sum up neuromarketing and where we can expect advertising to be in the not too distant future. Advertising gurus will ramp up their determination to link the products being offered with emotional ties of the consumer. My library Help Advanced Book Search.

Bert on Summary of Crucial conversatio…. I mean no disrepect to Lindstrom; you can tell that he is an interesting and charismatic guy and I’m sure I would kindstrom to be at a cocktail party with him.

In addition to changing the way marketing research is performed and improving accuracy, Buyology some important ideas that will be valuable to employ inside the retail environment. Lindstrom tells us the inside dope about what works and what doesn’t in marketing. The experiment A brain scan was conducted in which subjects were shown a slideshow composed of 4 different product categories: For consumers to associate a brand with a nationwide ritual, this brings with it a sense of familiarity and unity — hence keeping sales going.


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The Film Industry 4. Does sex actually sell?

I know my world to be in order when I walk into a bookstore and see all the books on the shelves and “smell” the buyollgy and of course the coffee. I just skimmed most of it because it was SO bad. The book offers several examples of various techniques and buyloogy their effectiveness.

Dopamine is a chemical released in our brains which makes us feel a surge of happiness. There are some crazy techniques being used in marketing and they will only get crazier, more intrusive and more subtly manipulative thanks to guys like Martin Lindstrom.

May 28, Shane Avery rated it did not like it Shelves: High-End Luxury watches are often sold at a discount.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

One would be mistaken. Jul 31, Thomas rated it it was ok. We have to be emotionally engaged in what we see. Asking consumers why they buy something, they don’t give you an accurate response.


Book Summary Lindstrom claims that market research is nothing but unreliable and misleading. There are a few issues with this: The correlation between branding and religion is quite interesting, and so is the idea of “creating rituals” When people see sex, they think sex – not about the product, same goes for extreme celebrity or extreme beauty.

Another point that seems worth addressing is the question of how test imagery benchmarked?

Despite these somewhat pointed criticisms, the book does offer a handful of truly remarkable findings. View all 6 comments. Brain activity oindstrom, suggesting we are paying more attention, when both sight and sound is stimulated. Consumers found it difficult to differentiate among many cars, all of whom used the same glitzy, fast-car type advertising.

Buyology by Martin Lindstrom | : Books

Evidently, the sexual innuendo stole their attention away from what hy advert was trying to sell. When we see people that look like models, we believe that people must be selling us lies.

Respondents involved in tests to gauge brain activity in relation to anti smoking warning labels, were required not to smoke for a total of four hours although it is unclear at what point this timeframe kicked in.