Augmented Reality in the Automotive Sector: How It Can Improve Your Next Purchase

What is Augmented Reality?

AR is a technology that overlays digital information on the real world. Unlike VR, where the user is disconnected from the real world, AR makes use of sensors, location services and computer vision to make it feel just as real. AR uses both digital and physical objects to build a realistic image.

AR technology is growing at an unprecedented pace. It is the next frontier for eCommerce and the automotive sector. Since AR is based on the real world, it allows for a new level of personalization that has never before been possible within the automotive sector.

The best part is that it has the potential to improve all kinds of purchases. From making car shopping more seamless to enhancing customer loyalty. Let’s explore how.

How Augmented Reality Can Improve Your Next Purchase

AR has the potential to make the entire car-shopping experience more seamless. It can enhance the customer experience and reduce customer friction. Let’s take a look at how.

AR could allow car manufacturers to provide an in-car experience that helps you make a decision faster. This could be useful in situations where you’re in a hurry to make a purchase, want to compare prices between models or need to decide between different options.

A car manufacturer could also use AR to provide a customized in-car experience that helps you choose a car that meets your specific needs. For example, you could create a virtual garage in your car where you can see all the cars that you’ve previously bought and had their specifications. This could help you make a more informed purchase.

AR could also help reduce customer friction. For example, you could be given a walk-through of the car you’re thinking of buying. It could include details about the car’s specifications and make. This could reduce the amount of time that you spend researching a purchase.

Benefits of Augmented Reality for Automotive Sector Purchases

Increased Efficiency: From the time that a customer places an order until it is delivered, nearly 40% of inefficiencies are caused by the customer. These inefficiencies can be reduced through advancements in AR.

Customization: The customization of a product has increased by 20% in the last five years. This can be done through AR.

Lower CO2 Emissions: AR can improve a customer’s experience while they’re in a car. This can reduce CO2 emissions because less fuel will be used.

Disadvantages of Augmented Reality in Automotive Sector Purchases

Lower Accuracy: The accuracy of AR technology is lower than that of cameras. This means that the picture that you see through your device may not be a perfect representation of the real-world object.

Limited Machine-Readable Content: Unlike 3D printing where there are plenty of machine-readable objects, AR does not have a lot of content that is readable by AR software. Check augmented reality in automotive training


When it comes to automotives, you can’t really go wrong with the idea of adding augmented reality to the equation. Not only does it help you choose the perfect vehicle for your lifestyle, but it can also help you to ultimately save a lot of money on fuel costs.

This is because AR can allow you to see exactly how much fuel you’re using every single day. This means that you can then work on finding ways to cut down on the amount of fuel that you’re using each day.

This is just one example of how you can use augmented reality to help you to save money on your next purchase. The possibilities are endless, but the key is to make sure that you take a look at how it can help you to make these next purchases as seamlessly as possible.