ADVERTISING CLASSICS; OR YOUR MONEY BACK BY ALVIN EICOFF; 4 AUDIO CD SET; NEWSTRACK (UNSTATED PUBLICATION DATE;) Audio CD. Alvin Eicoff is the author of Or Your Money Back ( avg rating, 1 rating, 0 reviews, published ) and Eicoff on Broadcast Direct Marketing ( av. Buy a cheap copy of Or Your Money Back book by Alvin Eicoff. Free shipping over $

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Inthe DMA created the A.

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Alvin Eicoff

List of Jewish American businesspeople topic This is a partial list of notable Jewish American business executives. He had been with A. Cookies are little nuggets of information that web servers store on your computer to make it easier for them to keep track of your browsing session. The company also claims to have coined the famous “…or your money back! It is known as the firm that popularized call numbers and claims to have coined the “… or your money back” catchphrase.


Or Your Money Back by Alvin Eicoff, Crown (Hardback, 1983)

Subscribe to our newsletter Some error text Name. Long form direct response is any television commercial longer than two minutes. When the expiry date is reached your computer deletes the cookie. Sometimes, we also use a cookie to keep track of your trolley contents.

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Or Your Money Back: Alvin Eicoff: : Books

Eicoff has approximately employees. Long form is used for products that need to educate the consumer to create awareness and typically have a higher price.

Email address subscribed successfully. Leonard Lee Ratner — was an American businessman who built his fortune through mail-order sales before moving into real estate investment. Member feedback about A.

This is a partial list of notable Jewish American business wicoff. Advertising agencies of the United States Companies based in Chicago. It baxk in direct response television DRTV advertising. To access your account information you need to be authenticated, which means that you need to enter your password to confirm that you are indeed the person that the cookie claims you to be. As a young child, he learned to be a salesman selling groceries and other merchandise at his father’s produce stand.

Eicoff’s ads became the model for modern infomercials. The number model made it possible for advertisers to use the same ad spot nationwide with a centralized call center. It specializes in direct response television DRTV advertising.


Eicoff, 80; Ad Exec Created Infomercials”. Retrieved from ” https: History Inthe Wisconsin Alumni Research Foundation patented warfarin, a new chemical compound which had been in development since the s. This is a form of direct response marketing. This was the accepted term for an infomercial from until “infomercial” came into vogue in From Wikipedia, the free encyclopedia.

Alvin was a proponent of short-form DRTV, which consisted of second and seconds commercials featuring a number and a call to action.

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Let’s connect Contact Details Facebook Twitter. The most common time period available for purchase as “long form” infomercial media is 28 minutes, 30 seconds in length. InEicoff founded A. If you have persistent cookies enabled as well, then we will be able to remember you across browser restarts and computer reboots.

Eicoff Broadcast Innovation Award”.